Category: Business

As a business owner communicating with your customers should be your top priority, and there are several ways of doing that. Communication is one of the most effective ways of marketing, and most business owners use social media and email marketing, but those are not as effective as SMS. Studies have shown that people open over 80% of text messages, which is a higher percentage than emails. This is one of the reasons why SMS marketing has increased in the recent past. There has also been an increase in the number of SMS marketing services, textedly.com being one of them.

Direct communication

Compared to other marketing methods like email, SMS is more direct. It’s impossible to tell when someone received and opens an email, but with a text message, the delivery is faster, and there has been proof that most people open a text within the first 5 minutes. This means that it is a more direct way of communicating with your customers, and since most people have phones with them at all times, you increase your chances of generating returns.

Better engagement

Communication isn’t just about sending your message across but also getting a response in return. Most people don’t open marketing emails, and most of those who open them will not respond. SMS increases your chances of getting a pleasant response even in the form of the customer purchasing your product.

Tracking

Tracking your marketing campaigns is essential as it shows you whether you’re making progress or not. Many text messaging platforms like textedly.com make it easier for you to manage your marketing campaigns and track your performance to determine whether you’re getting good returns. You can use the information to change your strategies or improve them to get better ROI.

Integration

Adopting text messaging marketing doesn’t mean you have to let go of your other marketing strategies. SMS systems can be integrated into other systems, and it will still function optimally. Whether you want a standalone system or integrated system, SMS platforms will help you out.

Personalization

Text messaging platforms allow you to set your brand apart by using shortcodes that will resonate with your targeted customers. You can find ways to personalize the messages you send to forge a better connection with your customers.

Conclusion

SMS marketing is more effective because it gives you immediate results. There are several SMS systems you can choose from depending … Read the rest

Payment apps have revolutionized business. Today, every store seems to offer an unlimited set of payment options for their customers, which can be overwhelming at times. Want to buy a quick cup of coffee? You could wave your watch at it, scan your smartphone, pull out your credit card, or just grab it and run away into the night, cackling and screaming (note: Don’t actually do that).

Even so, some customers have reasonable concerns about how payment apps operate, and those concerns matter to businesses. Should you request a customer’s phone number, or will that scare them away? What about email addresses? Do you really need their blood type and social security number? And what happens when the internet drops out mid-transaction? Does the whole thing just blow up?

The good news is that payment apps are, in fact, secure and reliable. They don’t pose any special threat to users’ privacy, nor are they too reliant on the internet. When properly implemented, they make shopping (and selling) more convenient. Here’s why.

The Miracle of Two-Factor Authorization

Apps like the Payanywhere payment app utilize two-factor authorization, which is substantially more secure than single-factor options. Two-factor systems rely on multiple authorization tokens from the user; basically, the user doesn’t just enter a password but also acknowledges their identity via phone, email, or some other “token” that verifies their identity.

The Payanywhere payment app uses SMS tokens, which are convenient for business owners and employees. You’re assured that an authorized person is using the app on the business end. Consumers get the same type of benefit, as they’re required to associate their payment methods with an email address or simply by using their card (a CHIP card, by the way, is another form of multi-factor authorization).

Even when customers use smartphone-based payment methods, they benefit from multi-factor authorization. Payment apps are just as secure as a traditional credit card machine, they simply process transactions using the internet.

What Happens When The Internet Goes Out?

Modern payment apps allow businesses to handle transactions even when internet access is spotty. Here’s how they do it: They…wait for internet access, then process the transaction normally. Huh, that’s not that complicated.

That means that businesses can rely on their apps, even when they’re handling transactions on the road (think food trucks) or in other situations where consistent internet access isn’t feasible (think cave-diving tours). That also applies … Read the rest